Yuvue

Sports Communities

Yuvue is a Chicago-based startup and consumer engagement platform that allows allows brands, broadcasters, and publishers to curate and publish user-generated content.

As part of a DESIGNATION client project, I led my group of three UX designers in researching and designing an app for local sports fans to upload and share content for their favorite teams.

Objective

Create a social app for sharing photos and videos for local sports fans.

Role

Strategy, UX Research & Design

Date

April 2016

Research & Understanding

During the initial client meeting, the founder of YuVue presented multiple directions in which he was trying to grow his company. There were a lot of good ideas, but it was clear we needed to narrow the scope.

In order to produce a quality experience, I convinced the client to narrow the scope to focus on his local sports fan concept.


Competitive Analysis

With a focused scope, we compared features of several of user-generated content (UGC) and crowdsourced news platforms, such as Verifeye and Fresco News.

Interview Synthesis

We conducted interviews with social media users, local and high school sports fans, and parents with children that play sports.

Interview Insights

Twitter is the go-to source for live, convenient sports updates and user commentary.

People use twitter, FB, and even texts with fellow parents to get live updates.

Facebook provides a convenient online community for high school sports teams and their parents to share photos and get game updates.

“Reading a live feed on Twitter is like having a broadcaster at the game.”

Define

The Problem


Sports fans need a centralized platform where they can create digital communities around local amateur sports that will enable them to:

  • Easily share & view details and content from local games with each other.

  • Connect with the team and fellow fans (their local community).

The Users

We identified a primary persona – the Busy Soccer Mom, and a secondary persona – the Sports Fanatic, as well as defined the problem statement and design principles.

The Busy Soccer Mom

Needs an easy way to keep up with her son’s games.

When she can’t make the game, relies on updates from parents on Twitter, Facebook, and text.

The Sports Fanatic

Needs an easy way to track scores and highlights of multiple teams.

Keeps tabs on scores from the local newspaper’s sports blog.

Design Principles

Enable users to join and develop an active community of amateur local sport players, parents and fans.

Create an immersive “front row” experience that combines comments, updates, photos and videos.

Leverage and embrace existing social communities and their mental models, inluding Twitter, Facebook and Score Stream.

Ideation

Brainstorming & Sketching

We began whiteboard brainstorming before splitting up to sketch out some concepts. Through sharing and iteration, we converged on three strong concepts that each of us would pick to prototype.

  • A Snapchat story type of app that would allow fans to contribute to a team or game ‘story’

  • A visual, content-focused collage of teams you follow

  • A gamified feed that might encourage participation

The Story


The Collage


The Feed


Testing the Prototype

I prototyped the visual collage using POP. Although this was only a concept prototype, I wanted enough details so that people would really get a feel for using the app, and the ‘zooming’ in and out of different levels of information – all my teams, a specific team, and a specific game.

We tested our concepts with five users, asking them to follow a specific team and post a picture at a game. We then asked for a rating for each. My prototype scored the highest user rating of the three concepts – 8.7/10, but I indentified several areas for improvement.

Test Insights

Users liked the streamlined flow and using a grid to browse content.

Users had some confusion over the uploading of content on the team and game screens.

The concept of following a conference (for more news than just a specific team) wasn’t as clear as it should be.

The Final Design

With our user testing complete, we reviewed the results with our client before deciding to wireframe my concept in higher fidelity.

The major changes that I made for final prototype were:

  • Instead of asking users if they want to follow a conference, I incorporated a browse tab in which related local sports updates could be viewed.

  • Content can only be uploaded to a specific game to clear up confusion about where content “lives”




Annotated Wireframes

Further Considerations

There were several features that came up that I would consider if I were able to work on the project further.

Integrate content from social media. We started with an MVP that would allow users to push content to social media, but pulling in content is the next logical step.

We simplified the design so that all content is associated with a game. I’d like to add the ability for other event types, such as an awards night or a practice.